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In much the same way as T3's App of the Year Flipboard, Google Currents will pull in dedicated feeds from the likes of The Guardian, TechCrunch and The Huffington Post and reformat the articles into a magazine, which will automatically update.
As well as the tailored content from partners, Currents also brings in content from your RSS feeds and stories from your Google+ circles.
The app, which has been optimised for iPhone, iPad as as well as Android tablets and smartphones is currently a US-only launch, but we can't imagine it'll be too long before Currents arrives on UK shores.
Google Currents
The Gist: Google’s reading app emphasizes professional news sources, such as Forbes, The Guardian and Saveur Magazine. Mainly, you’ll be reading a single publication at a time, but there is a list of featured stories from multiple sources on the home screen, and you can also look through categories of general news topics. It’s available on iPhone, iPad,Android phones and Android tablets.
The Good: Simple list of reputable news sources means you know you’re getting good stuff.
The Bad: No social media feeds or other custom news sources outside of Google Reader and a few of Google’s hand-picked “curators.” Navigation’s a bit choppy in the first version.
The Gist: Flipboard is a virtual meta-magazine, allowing you to flip through pages of content from newspapers, blogs, curators and social media feeds. It’s available for iPhone and iPad.
The Good: Plenty of sources to choose from and endless customization through Twitter lists and other social media sources. The magazine-style page flip animations are just plain cool.
The Bad: Finding sources that you like among Flipboard’s many curated news feeds can be a chore.
The launch comes just days after Flipboard, which still boasts much more of a social flavour than Google Currents, updated its own app to include iPhone users for the first time.
